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Another fine product from Jane Caro

Jane Caro is a former advertising executive and now a public speaker in Australia.  Her presentations cover many topics but she’s particularly outspoken about politics, education and feminism.  Some of you might remember a former video of hers on how politicians can gain the trust of their constituents.  I think it might be this one where Caro was one of 4 panelists talking about political spin from an advertising branding point of view. Pick her up at minute marker 19:00-ish.*

This latest one is about feminism and not being “nice”.  According to Caro, and our own site statistics, we must have been doing something right in 2008 because the push back, name calling and ostracism was ferocious.  She also makes a point about women on the internet that I have been trying to emphasize for some years now.  When it comes to the blogosphere, the internet is the best friend women ever had.  It is the great equalizer.  Yeah, your potential allies can leave you off their blog rolls and the trolls can be hostile pains in the asses.  But they can’t shut you down.  Nope, you can go on saying one irritating thing after another and if you don’t like the comments you get, well, they’re just pixels on a monitor.  They can not hurt you.

Anyway, enjoy the latest from Jane Caro.

 

I found Caro’s eight rules of political branding.  Before the purists out there get all bent out of shape that using advertising is somehow “dirty” in politics, know that to get elected, you need to advertise yourself and show the voters that your services are worth purchasing for a length of time.  Politicians that do not advertise do not get elected.  It goes with the territory.  Here are the Eight Rules:

1.) Underpromise and overdeliver.
2.) Be voter centered. Convince your voters that you put them first. Take risks in defense of what you believe even if it may cost you personally.
3.) Don’t sacrifice what your core voters always liked about you to buy new voters.
4.) All voting decisions are made emotionally and then post-rationalized. There are two emotions that change behavior: Hope and Fear. If you want to change behaviors, get to know what are the voters’ hopes and fears.
5.) While voting decisions are made emotionally and are post-rationalized, you must give voters ammunition to defend their choice.
Policy is important.
6.) Raise voters’ morale and your own. We want to vote for people who look like they want the job and once they’ve got the job, look like they love the job.
7.) Lower voter anxiety about YOU.
8.) Voters want politicians to love their constituency.

Big Tent Democrat should come down from his cloud

Once again, Big Tent Democrat has deigned to tell us mere mortals what is sane and insane as far as electoral politics are concerned. This was prompted by the persistent rumor that Hillary would be replacing Joe Biden as VP. Let me say for the record my own thoughts about this rumor: clearly it is an attempt to get the Clinton Democrats back on board with the least amount of pain or effort required from the elements of the Democratic party that put Obama in the White House in 2008 and it’s not going to work for *this* voter. As I will patiently explain to my relatives who may be initially intrigued by this rumor, it will do nothing to change the direction of the country and it will do everything to end Clinton’s visibility. It’s a bone they are trying to throw us to see if we’ll bite. I won’t.

Furthermore, I don’t think the country can wait until 2016 for Hillary to become president. No, in fact, BTD must be crazy if the thinks that there won’t be a much more viable politician on the horizon in eight years. By then, the one party system that currently appears to be two parties will be even more firmly in place and the new crop of voters won’t remember the good old days of the Clintons.

Voters are angry. They were promised change and they didn’t get it. I take that back. They voted for a Democrat and they got a Republican instead. If Obama runs again in 2012, there will be a whole lot of people who will stay home. If Hillary runs in 2012, she’ll win in a landslide.

Here’s the problem as I see it: there are a number of “very serious bloggers” who are listening to the party infiltrators who now have control of the Democratic party. And then there are the tired, poor huddled masses yearning to breathe free who don’t know what those guys are smoking. The unwashed masses are not well off, self employed hacks. They’re not jaded cynical “pols will be pols and they do what they do” types. No, they are average everyday taxpayers who are getting taken to the cleaners by the people who the new batch of “realist” Democrats support.

Don’t blame us when we don’t show up to the polls to vote for Obama. In 2012, he will have had four years to turn things around. He is not automatically entitled to a second term. If you run him again, the Democrats deserve to lose. Better to have an ethically run primary and when he loses it, have him step down in 2012. Give Hillary a chance to step up to the plate and play the role of Democrat in Charge.

I realize the sane people never listen to us. But we crazies have been right up to this point. Don’t say you weren’t warned.

(sent from my iPad, I’ll put the links in later)