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Governor Palin’s Winning Narrative

My Preferred Snack Till November 5th

My Preferred Snack Till November 5th

Both Myiq2xu and I have focused on the power of narratives as they relate to this election season. We humans are all wired to appreciate a good story. In fact, storytelling is the oldest form of entertainment, and we all do it without thinking, don’t we? We organize the events in our lives into a beginning, middle and end, and then relate them to our circle of friends, family and other loved ones.

A narrative is like a story on steroids. It organizes a person, not events, into a prism through which all of their actions are seen. This year, the “narrative” candidate on the Democratic side was Barack Obama. When people wanted to know what he would do for us as President, he would tell his story. Historic candidacy. Post-racial. Post-partisan. Washington outsider. Against corruption. Uniter, not divider. Sounded great to a lot of people, who never noticed that the narrative did not fit the reality.

Obama’s narrative was powerful enough to get him the Democratic nomination. (Okay, that, and the DNC forced it to happen, but it was still a huge factor.) By itself, McCain’s narrative (did you know he was a prisoner of war in Vietnam, and is a straight-talking maverick?) might have trumped Obama’s. But the fact is, people are tired of do-nothing government. Thanks to eight years of destruction by Bush, the Republican brand is incredibly weak, yet the Democrats took over in January of 2007 and failed to do the only thing that would stop the war(s) in Iraq and end the gridlock on the economy and the environment: impeach Bush and Cheney. Obviously, Pelosi and Reid aren’t so wonderful either.

So now what? Where do we go from here? Maybe a young, fresh-faced outsider who promises to fight partisan gridlock and lobbying and special interests?

Well, if you want that narrative, why not go with Governor Sarah Palin?

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