• Tips gratefully accepted here. Thanks!:

  • Recent Comments

    pm317 on Republicans #notallRepublicans…
    pm317 on Republicans #notallRepublicans…
    pm317 on Republicans #notallRepublicans…
    Republicans #notallR… on Republicans #notallRepublicans…
    Sweet Sue on Pulling it all together.
    Sweet Sue on Pulling it all together.
    Sweet Sue on Pulling it all together.
    Sweet Sue on Pulling it all together.
    Ga6thDem on Pulling it all together.
    JMS on Pulling it all together.
    pm317 on Pulling it all together.
    Sweet Sue on Pulling it all together.
    Sweet Sue on Pulling it all together.
    pm317 on Pulling it all together.
    pm317 on Pulling it all together.
  • Categories


  • Tags

    abortion Add new tag Afghanistan Al Franken Anglachel Atrios bankers Barack Obama Bernie Sanders big pharma Bill Clinton cocktails Conflucians Say Dailykos Democratic Party Democrats Digby DNC Donald Trump Donna Brazile Economy Elizabeth Warren feminism Florida Fox News General Glenn Beck Glenn Greenwald Goldman Sachs health care Health Care Reform Hillary Clinton Howard Dean John Edwards John McCain Jon Corzine Karl Rove Matt Taibbi Media medicare Michelle Obama Michigan misogyny Mitt Romney Morning Edition Morning News Links Nancy Pelosi New Jersey news NO WE WON'T Obama Obamacare OccupyWallStreet occupy wall street Open thread Paul Krugman Politics Presidential Election 2008 PUMA racism Republicans research Sarah Palin sexism Single Payer snark Social Security Supreme Court Terry Gross Texas Tim Geithner unemployment Wall Street WikiLeaks women
  • Archives

  • History

  • RSS Paul Krugman: Conscience of a Liberal

  • The Confluence

    The Confluence

  • RSS Suburban Guerrilla

    • We ain’t got nothing yet
      Blues Magoos, who I saw in 1966 on the bill with The Who as the opening acts for…. Herman’s Hermits. Yeah, go ahead, mock me.
  • RSS Ian Welsh

    • Six Lessons From Genghis Khan’s Victories
      Some years ago I wrote about the genius of Temujin—Genghis Khan. I want to return to this, but take a different approach. Why was Temujin so successful? “Hired A’s” Yeah, I hate startup culture too. But, the bottom line is that Temujin’s main lieutenants were all brilliant too. Subodei is in the running for one […]
  • Top Posts

  • Advertisements

How Cambridge Analytica manipulated the Trump voter.

Once upon a time in a career a long time ago, a computational chemist with an interest in informatics took a short course in data analysis from a company in NJ that had developed an application that made it easy to take a bunch of descriptors, a desired outcome and make predictions. The chemist had an interest in politics and an imagination that tended to act like a kid on chocolate frosted sugar bombs running around with a pair of scissors.

“This thing is really cool. But can it be used in elections? You know, to figure out how people will vote? And if you could do that, could you do some design of experiments to make people vote for one candidate over another?”, she asked, just musing aloud while her inner kid’s shoe laces untied themselves as the kid was picking up speed and careening around corners.

The data scientist looked at her horrified. “No, I don’t think it could be done.”, he said in his lilting Swedish accent. “Why would anyone want to do that??”

The chemist saw that he avoided her for the rest of the week. So she put the brakes on the inner kid and tried to concentrate.

And they all lived happily ever after.

Until Cambridge Analytica unleashed its own inner kid:

I’m sure they didn’t stop with manipulating users on Facebook. Once they had a personality profile, they probably figured, what the heck, let’s see how well it works on Fox News viewers. They seem like the fearful, closed, neurotic types.

(I’d just like to point out that Cambridge Analytica used psychometricians who were experts on personalities. So, if you didn’t think the person who voted for Trump would ever vote for Trump, maybe you don’t know that person as well as you thought. The internal wiring for that vote has been there all along.)

But wait! There’s more.

Remember the Steele Dossier? Christopher Steele was hired by a conservative group to do opposition research on Trump in Russia. Then after the primaries, the Clinton campaign paid to fund the same research. Steele was so disturbed by what he found, he contacted the FBI. And what did he find? He thought that the Russians had potentially blackmailable material on Trump.

Turns out that the FBI was already on the case.

And who might have set those politicians up for extortion? If you said, Cambridge Analytica, you are correct. This is how they do it:

And the rest is history.

This is going to be an interesting week. Mueller is getting closer to Trump, the BBC Channel 4 is opening the kimono on Cambridge Analytica, and the whole thing will climax on Sunday with the Stormy Daniels interview, pun intended.

MoveOn just texted me. Protests may be imminent. Text “ALERT” to 668366 to get notified.

Pass it on…

***********************************

Omg:

Advertisements