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Woman’s Last Stand

I saw this yesterday at OpenLeft (H/T Natasha Chart).  It’s a parody of the Dodge Charger commercial that was shown during the Superbowl.  There’s something here for every woman.  I particularly identify with the asserting yourself at work statement.

The genie was let out of the bottle in 2008.  The 2010 Superbowl ads were a throw back to an earlier, MadMen era.  Let this be a lesson to the Obot women out there.  When the guys you were partying with were groping Hillary’s cardboard breast and silkscreening “Sarah Palin is a cunt” T-shirts, they weren’t doing it because of Clinton’s overhyped DLC connections or Palin’s alleged lack of intellect.  If you don’t hold them accountable, this is the crap you get a year later.  And these assholes will be in charge for THREE. MORE. YEARS.

I’m skiing today with Brook and her friends.  REAL skiing, not wii skiing.  Pray for me.

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19 Responses

  1. This was what the 2008 election was fueled by and indeed, these are the rewards.
    Oh, and that other one – see in my Tabloids entry – what they are sticking to the mayor of Las vegas
    http://edgeoforever.wordpress.com/2010/02/13/tabloids-afghanistanolympics-las-vegas-dynasty/

  2. Amen, sister.

    (That was at the end of the prayer I just said for you. Enjoy, and be safe!)

  3. Dodge Charger expects to sell 65% of their cars to men 40-59. http://www.autotrader.com/research/article/29005/2006-dodge-charger.jsp As an ex-advertising person, I don’t understand why the company would want to risk losing the rest of their sales with such a vile commercial. Maybe all of the other 35% are men of other ages, but I doubt it. I am sure that some women buy the cars, OR USED TO. In addition, women are part of a family’s decision to purchase the car even if the husband is going to drive it. Once again, I wonder where the women at Dodge and their advertising agency are?? The sad thing is that a woman probably wrote the copy or edited the tape.

  4. I don’t know how to post the youtube in here but her is the link. It seems like Dodge has been doing this for years. This is bad.

  5. My daughter had me watch a video about the girls suing to get the women’s ski jump. One 25 year old woman actually beat the men’s record on the same track they use for this year’s Olympics. It is heartbreaking to see these young ladies. You may all be aware, but I did not know. They are true athletes.

    http://www.msnbc.msn.com/id/21134540/vp/35320777#35320777

  6. On the one hand I’m thinking, this is how Chrysler is spending their taxpayer bailout money. Wow. As to sexism, not sure the original ad was really offensive. It’s a shallow message to a shallow target, and who knows if that kind of appeal will motivate anyone to buy a muscle car in this economy. I suspect not many. It’s saying to men, if you’re burned out by the daily grind at work and at home, find an escape. Again, shallow, but is it harshly dissing women. What it does do is presume certain stereotyped roles for men and women, and that is regressive. See below the weak CYA version of the campaign targeted to women which won’t get as much airtime.

    • I’m unreconstructed so I really like the Charger Man Bag ad.

    • As to sexism, not sure the original ad was really offensive. It’s a shallow message to a shallow target,

      I thought it was boring and didn’t even pay attention. The woman’s last stand version is funnier.

  7. I love this website. I may not post but I come here every damn day for a dose. Thank you !!

  8. Salon has the video and you should see the comments there (mostly men saying “lighten up!” and go back to your knitting now
    http://letters.salon.com/mwt/broadsheet/feature/2010/02/11/women_dodge_response/view/?show=all

    • I always love it when men tell me that sexism is a thing of the past…while using sexist language.

  9. Good video. Have fun skiing with Brooke, RD!

  10. Found this excellent reply in B0botland

    My reaction as a guy is that men ought to be embarrassed and annoyed by the implication that 1) it’s just haaaard to put your underwear in the hamper, and 2) women are somehow the ones making us bathe and speak civilly to people, because all we really are is a bunch of little boys who want to run around barefoot eating off dirty plates and eating our own poo. Really? Because I’d say if putting on clean underwear and going to work is too hard for you, you’ve got manhood issues that no car is going cure.

    http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=385&topic_id=433712&mesg_id=434058

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