There are two good reasons for never looking back: 1.)They might be gaining on you. 2.) You can’t do anything about it now.
The only reason you might want to look back is for some retrospective analysis. So, what did we learn last night? We learned that in open primary states, Hillary is vulnerable. She didn’t lose by much among Democrats but it’s very likely that some motivated independents and Republicans crossed over to vote for Obama. And, we learned that Obama was able to finally crack her support. And he did this with the help of the media. Maybe money helped too. But there was one other thing that was missing that gave Obama the edge. And here is where Jane Hamsher comes in.
Back in 2006, I was an avid reader of Jane’s snarky posts about Joe Lieberman. God, I hated the guy. Everything about him was duplicitous. He was a skilled liar, warmonger of the nth degree and backstabbing mole in the Democratic caucus. (Still is) So, when Jane started to focus on the primary and told us more and more about Lamont, I got interested. Because I live in NJ and CT is only a 2 hour drive from here. The she started asking for help during the primary and said there would be a party at Sullivan’s in New Haven after all day canvassing. Well, who am I to turn down a party? So, I jumped in my car that weekend and drove to CT and had a really fun time. I canvassed my ass off though. I mean, the sheets were never ending. It seemed like there were thousands of them. Everytime I returned to headquarters in Middletown, they would say, “Can you do one more district before it gets dark? Great! Here are two more districts. I think Pat said he could go with you. You can take 15 lawn signs and here is another six pack of water. Have fun and we’ll debrief you when you get back.”
Seriously. It was the most organized thing I had ever seen. It was a thing of beauty and there were people from all over the place who had heard Jane’s call who instinctively sensed that CT was the Achilles heel and the best place to strike a blow to get the 2006 elections turned around. I canvassed witn Diana from Ohio and Chris from Massachusetts and Tim from Virginia and someone else from Georgia and it was amazing. It was like “If you ask it, they will come.” And they did and there was much rejoicing at Sullivan’s that night at the tables on the sidewalk with the Kiss Float parked right across the street.
So, what were the factors that lead to the success of the Lamont primary? (For the general, it was going to be tough for him because the Republicans crossed over to vote for Lieberman since their guy never really showed up). There were three things going for Lamont:
- A compelling narrative. Jane outlined what was at stake so well that it was easy to see the strategy and be motivated to do something about it.
- A community of like minded people. Again, Jane was not affiliated with the Lamont campaign officially so she was able to create a buzz independent of it and in collaboration with many smaller blogs in CT like MyLeftNutmeg. Instead of the Lamont campaign trying to coordinate all of the activities from a central point, the blogs acted as nucleation sites for people interested in the narrative and with time on their hands to help out.
- Organization. I swear, the Lamont campaign team was crack or on it. They were relentlessly on task. There wasn’t an inch of either headquarters I visited that wasn’t super efficient. You walked in, you signed the register, they gave you your lists, buttons, stickers, voter registration cards, water bottles and a map and turned you loose in about 5 minutes. They sent people out in groups and it didn’t take long to assemble them. When you got back, it was assembly line fashion where you dropped off your lists, spoke to a campaign staffer about what you saw and heard and picked up a T-Shirt.
Narrative, nucleation and organization. That is what is required to turn this thing around in OH and TX. Obama has been completing the Daou triangle with the media and motivating his base. It’s ironic that even though Daou is Hillary’s internet director, he hasn’t been able to do this. I suspect he’s been held back by other campaign forces. But whatever the problem is, there is a little bit of time left to correct it. There’s no time like the present. Never look back.
For those of you who are not familiar with the Daou triangle, Lambert at Corrente was kind enough to send me an updated version. Basically, the triangle demonstrates that if you can motivate the grassroots and coordinate the campaign’s message with the media, you will get a synergistic effect that will feed on itself and drive your message out to the public.

Filed under: Hillary Clinton, Media, Presidential Election 2008 | Tagged: campaign organization., Hillary Clinton, primary | 15 Comments »